Business journalism’s role in making our lives better may not be readily apparent. But we now drive safer cars and are relatively secure about the products and medicines we consume, largely due to the in-depth reporting done by business journalists over the years. And that’s not all. The business press has also done some backbreaking work to unearth scams—both in India and abroad—leading to tighter regulations and better protection for middle-class investors.
With the increased focus on speed and the introduction of newer technologies, the business journalist has to constantly update himself on developments not just in his beat but also the ripple effects from events across the globe.
To that end, the ACJ-Bloomberg Programme on Business and Financial Journalism is an industry-defining standard for training aspiring and career journalists. It brings together the Asian College of Journalism, Asia’s leading post-graduate journalism school, and Bloomberg, the industry leader in economic and financial data, news and analysis. Some of the best newspaper editors, columnists, economists, and financial analysts are an integral part of the training delivered through this programme.
The aim of the ACJ-Bloomberg programme is to foster a generation of newspersons, trained and educated to use the tools of an integrated newsroom and the information and analysis available through the highly-acclaimed Bloomberg terminal, to deliver high-quality journalism for the print, television, radio, and digital new media by combining text, image, video, audio, and the interactive potential of the Internet.
While educating and training students to deliver business, economic, and financial news and analysis the ACJ-Bloomberg way, the programme will help them:
- Familiarise themselves with the Bloomberg terminal and its potential.
- Learn to source, collate, visualise, and analyse economic and financial data and information.
- Hone their reporting, writing, and editing skills across platforms.
- Understand the concepts and theories that help analyse the economic environment in which business and finance function.
- Assess corporate and business performance.
- Make sense of financial markets, institutions, instruments and their impact on economic development and personal wealth generation.
The main pillars of the programme are focussed on developing basic reporting, analytical, and multimedia presentation skills needed for today’s media space, exposing students to the principles of data sourcing and analysis, training in the fundamentals of economics and finance, and the translation of information and analysis into material suited to the news media.