Read extensively: check. Listen carefully: check.Build a network of sources: check.

Learn to make sense of data: check.

Go the extra mile to get that story: check.

These are some of the basic things that aspiring business writers should do to succeed in the world of journalism, according to ET Prime Editor Shishir Prasad.

“My favorite part of journalism is you are constantly learning,” Prasad said in his Zoom lecture at the Asian College of Journalism on July 6. “This is a craft which is perfected in the real world.”

Prasad urged students to read across the spectrum, underscoring how learning new topics is easier these days.